Sales & Marketing Masterclass for Makers
Powered by Boost Strategic Coaching

Application Deadline: August 15th, 2023, Sessions to start in September.

Five-Month Online Course.
Facilitator: Boost Strategic Coaching
Available to PEI Crafts Council Members in good standing. 
Limit of 6 participants.

Costs of the program will be subsidized for PEICC Members. Please come talk to Ayelet if you are interested in participating.

Given that we have limited spaces available, selected participants are asked to attend all sessions and commit to all aspects of program delivery.

Who is this for? 

Professional artists who are ready to focus on building their business and marketing strategies.

Craft makers, we know you got into business because you have something beautiful to offer the world. However, you may never have had the opportunity to build your sales skills. You are the face of your business – there is no better person to sell your work. The curriculum presented in the Sales & Marketing Masterclass will solidify participants' marketing strategy and create processes that you will be able to implement into your day-to-day activities. We want business development to become part of your regular practice instead of an unwelcome afterthought.

Course set-up:
●      Five-month program
●      New theme each month
●      Each month:
●      Weeks 1 & 3: Video module and workbook made available on our online learning platform (and prompted via email). Quiz to end each module that will be submitted to Boost Strategic Coaching.
●      Weeks 2 & 4: Live one-hour coaching session via Zoom led by an expert Boost Coaching facilitator.

Monthly themes:
●      Strategy Development
●      Sales
●      Advertising
●      Marketing Action Plan
●      Implementation and Consistency

Each month you will complete:
●      Video training modules with worksheets
●      Quiz on video content
●      Group coaching session via Zoom to review video content
●      Group Q & A via Zoom

Participants will also receive:
●      A 45-minute PRIVATE coaching session during the course with your facilitator
●      Certificate of Completion
●      One-page marketing strategy tailored to your business
●      The completed Action Plan Workbook
●      Lifetime access to online modules & resources

Join Nora this summer on the back deck of the PEI Crafts Council and create your own basket!

“Sit and enjoy a relaxing time with me as I teach the art and techniques of making a traditional Mi’kmaq basket. I will be there with you from start to finish. Each basket weaving workshop takes 3 to 3 1/2 hours.” ~ Nora

Book a preplanned workshop, or inquire about a private group.

Workshops in July and Wednesdays in August. September is weather dependent. Workshops start at 10 am and last 3- 3.5 hours. See sign up form for dates.

Cost to make a small basket is $65 plus HST

SIGN UP HERE

Indigo Dyeing Experience.  Fun for all levels.  We are all here to help each other. Those with experience are welcome to share.

Days: Tuesdays in July and August.

Time: 10 am til 1pm (or 3pm if you need more time)
Location: Back deck of the PEI Crafts Council, 98 Water Street, Charlottetown.
Approx. 12 participants per session. Register as an individual or group.

Items will be sent home wet the day of dyeing , or may be picked up on Thursdays if you would like them dried slowly and then laundered.  

Only items I have scoured will be allowed in the Vat.  

SIGN UP HERE

Do you know someone deserving of a PEICC Awards ?

The Lister Award - outstanding Island Artisan
The Craft Community Supporter Award - for outstanding contributions to the PEI Craft Community

EMAIL the: peicraftscouncil@gmail.com
Subject line: PEICC Award Nominee

Save the date for The PEI Craft Trade Show
(wholesale craft show for Atlantic Canada makers)
January 27 - 28, 2023
at the Delta
Sign ups begin in November
more info here peicraftscouncil.com/buyers-market

Save the date for our Annual Xmas Craft Fair
November 18-20, at the Delta
Sign up HERE NOW!!
ALL the info about our Christmas Craft FAIR can be found here: peicraftscouncil.com/christmas-craft-fair

HOURS:
Thursday Setup 2 pm - 9 pm
Friday Setup 9 - 11 am

Friday Fair 12 pm - 7 pm
Saturday Fair 10 am - 5 pm
Sunday Fair 11 am - 4 pm

Sunday Tear down 4 - 7 pm

BOOTH FEES: (The deadline for applications and payment is November 8th, 2022.) You will be invoiced though Square after the PEICC executive director has reviewed your application.
Small Booth (8 x 8) $195.00 + HST
Medium Booth (8 x 16) $330.00 + HST
Large Booth (8 x 24) $435.00 + HST
First Time Vendor $146.25 + HST (small booth only)

Cone 6 Glaze Workshop with John Britt

October 28th - 30th

Presented in partnership with Robert McMillian Pottery Studio, this workshop offers potters the opportunity to learn more about glazing and firing at Cone 6.  Those attending must have glaze knowledge.

Spaces are limited and signup is open   WORKSHOP IS FULL, you may still sign up to be put on the waitlist

Glazing Techniques Pottery Workshop for Intermediate to Advanced Potters
Signup is OPEN and the workshop will be held at Robert McMillian Pottery Studio in Stratford

Times for workshop are tentative and will be confirmed.

COST:
PEICC MEMBER $290 plus HST
Robert McMillan STUDIO member $290 plus HST
Pottery in the Park Member $290 plus HST
NON-MEMBER $330 plus HST

Overview of three day glaze testing weekend workshop
This is a 3-day hands-on cone 6 electric glaze testing workshop which is designed to show students how to test a base recipe and get various colors.
On Friday we will be preparing test tiles with a base glaze and ten colorant variations. We will fire on Saturday in the cone 6 electric kiln and then on Sunday we will discuss the results when they are unloaded from the kiln.
The workshop will also be a general discussion/overview of ceramic glazes, focusing on cone 6 glazes, reduction and oxidation. We will discuss cones, kilns, firing dynamics and principles as well as applying those principles to various firing cycles. This will lead us into some basic classifications of glazes, like ash, celadon, temmoku, etc. It will be conducted in a casual question and answer format which will drive the content of the weekend.
Glazes will be discussed in a practical and easy to understand dialogue designed to help potters gain an understanding of glazes, firing and glazing. We will discuss how and why each type of glaze works and how you can achieve them, how to adjust your glazes and how to find new ones. We will discuss glazes from John’s new book: “The Complete Guide to Mid-Range Glazes: Glazing and Firing at cone 4 – 7” as well as his High Fire Book, but will go into more detail than the book allowed.

View John’s work here
https://johnbrittpottery.com/

Our Craft Makes Us Happy events for October will be SEO with Steven Belaire. We have already see his presentation and it is amazing what he can do to redirect missing links, point out problem areas with your website, make suggestions to have it run smoother.

sign up here https://www.peicraftscouncil.com/events/2022/10/6/local-seo-information-night-with-steven-belaire

Our second event will be with Marina Poggy. Marina is a graphic designer. She can take your stickman sketch and turn it into a usable logo, help prepare graphics for signage or for social media (sized properly). Marina is wonderful to work with and excited to hear how you want to update your look. Sign up here https://www.peicraftscouncil.com/events/2022/10/8/refreshing-your-brands-look

A community building experience for people interested in craft

In partnership with the PEI Crafts Council, we welcome you to share in this juxtaposition of heavy moments and silver linings, through an exhibition acknowledging the ongoing struggle of a "post-pandemic" world, and celebrating the beauty to be found in perseverance.

Throughout the gallery, craft artists from across PEI share their interpretations of the nebulous theme of “yield”. A word with varying definitions, “yield” can describe the act of slowing down, looking out, and watching for threats before moving ahead. It can focus on loss, or surrender, relinquishing space for new voices and ideas. Alternatively, “yield” may refer to the act of cultivation, reaping the abundance that blooms as a result of your efforts.

In each work you will find a line that connects our human response to this shared traumatic event: leading you down the many roads we traverse to find comfort, face our fears, and dream of a hopeful future."

Exhibition Curator, Maegen Black

Can’t make it to the Exhibit? View the online version of the show HERE.

Do you know someone deserving of a PEICC Awards ?

The Lister Award - outstanding Island Artisan
The Craft Community Supporter Award - for outstanding contributions to the PEI Craft Community

EMAIL the: peicraftscouncil@gmail.com
Subject line: PEICC Award Nominee

Nominations for Board Members
Accepting nominations for Treasurer, Secretary and Members at Large
EMAIL the: peicraftscouncil@gmail.com
Subject line: Board Nominee
(Individuals may nominate themselves.)
Nominations accepted at the AGM.

PEICC Annual General Meeting
Monday, June 6th, 2022
6:30 pm doors open - 7pm call to order - at the Haviland Club
2 Haviland Street, Charlottetown.
Refreshments will be provided.