Sales & Marketing Masterclass for Makers
Powered by Boost Strategic Coaching

Application Deadline: August 15th, 2023, Sessions to start in September.

Five-Month Online Course.
Facilitator: Boost Strategic Coaching
Available to PEI Crafts Council Members in good standing. 
Limit of 6 participants.

Costs of the program will be subsidized for PEICC Members. Please come talk to Ayelet if you are interested in participating.

Given that we have limited spaces available, selected participants are asked to attend all sessions and commit to all aspects of program delivery.

Who is this for? 

Professional artists who are ready to focus on building their business and marketing strategies.

Craft makers, we know you got into business because you have something beautiful to offer the world. However, you may never have had the opportunity to build your sales skills. You are the face of your business – there is no better person to sell your work. The curriculum presented in the Sales & Marketing Masterclass will solidify participants' marketing strategy and create processes that you will be able to implement into your day-to-day activities. We want business development to become part of your regular practice instead of an unwelcome afterthought.

Course set-up:
●      Five-month program
●      New theme each month
●      Each month:
●      Weeks 1 & 3: Video module and workbook made available on our online learning platform (and prompted via email). Quiz to end each module that will be submitted to Boost Strategic Coaching.
●      Weeks 2 & 4: Live one-hour coaching session via Zoom led by an expert Boost Coaching facilitator.

Monthly themes:
●      Strategy Development
●      Sales
●      Advertising
●      Marketing Action Plan
●      Implementation and Consistency

Each month you will complete:
●      Video training modules with worksheets
●      Quiz on video content
●      Group coaching session via Zoom to review video content
●      Group Q & A via Zoom

Participants will also receive:
●      A 45-minute PRIVATE coaching session during the course with your facilitator
●      Certificate of Completion
●      One-page marketing strategy tailored to your business
●      The completed Action Plan Workbook
●      Lifetime access to online modules & resources